Do You Need A Social Media marketing Software?

Social Media Marketing means to market a company’s presence on popular social networking websites such as Facebook, Twitter,Google+ etc. Marketing a company as an individual or some big enterprise group on these social networking platforms provides a much required business push in the form of brand recognition thereby increase in sales.

 

To have a very active web presence, it is required that the companies are equally shifting their focus on how to make an image of their company or their brand. In today’s time social media marketing is necessary to have a positive increase in lead generation, traffic increase to the company’s website, and to create the feeling of trust amongst prospective clients.

Additionally these marketing tools provide data analysis in a manner which is effective for the decision making and subsequently making better marketing plans.

Therefore, social media marketing is becoming necessarily important for all the businesses including very small ones.  In fact it’s even more relevant for small businesses than the established ones because of the above mentioned reasons.

A well-developed strategy along with right tools produce more powerful social media marketing campaigns.

Social Media

Marketing Softwares

 
 

How To Select Social Media marketing Software?

Ask Yourself

If you want to focus on image building or effective lead generation or you want to create some loyal followers or want to reach out to maximum prospective clients or may be all of the above. Selection of social media marketing tool for your company would depend on a lot of future planning you must have done for your product.

Integration

Integration with popular analytics platforms like Google analytics.

Data Analytics

Do they include Data analytics, which can help in future decision making.

Marketing

Select marketing tools which can publish content and schedule it.

Tools

The tools should provide display notification and should display “likes” and “shares”.

Social

How many social networks they are connecting to and how popular are these networks?

Pricing

What are different pricing packages are on offer and how it suits your need?

Best bets for Social Media marketing Software

Cost : 

Price on request

Features : 
*****
Platforms : 
Any web browser
Business Size : 
S, M, L
Ease of Use : 
*****
Deployment :
Customer Service : 
Highlights
  • Feature to advertise on YouTube and expand business on Twitter.

  • Strong evaluating team.

  • Established name in creating strong social media marketing strategies.

  • Expertise in educating the companies in promoting their products.

Cost : 

Price on request

Features : 
Platforms : 
****
Any web browser
Business Size : 
Ease of Use : 
Deployment :
Customer Service : 
Highlights
  • Expertise in developing social media marketing strategy.

  • Consultation for brand strategy.

  • Dedicated community managers to engage clients on the social media platform.

  • Content creation for a rightful market presence.

  • Excellent analytics and monitoring tools to monitor results of marketing campaigns.

Cost : 

Price on request

Features : 
*****
Platforms : 
Any web browser
Business Size : 
Ease of Use : 
*****
Deployment :
Customer Service : 
*****
Highlights
  • Full wide marketing campaigns to promote and improve market image.

  • Dedicated managers to manage social media without hiccups.

  • Timely Facebook, twitter, and linked ads according to the marketing strategies.

  • Provides a monthly performance report to the company.

Cloud
Cloud
S, M, L
Cloud 
*****
****
S, M, L
*****
 

Best for any business size

Best for Small Businesses

Best for E-commerce

Featured : Strong and Powerful

Featuring Social Media Marketing softwares that you should definitely consider. They have features or special deals that are too attractive to ignore or have been recently reviewed in greater detail

Showcase: Our full list of Social Media marketing Software

Portent

Potent builds a name for a brand in the internet space by conscious planning, strategic marketing and abundance in anticipating marketing trends. They focus on the target market by creating and designing campaigns specific to that market. According to their website, there analytics service include opportunity gap analysis, Google analytics consultation and inspection, Google tag manager transition, profile filter setup, custom dashboard creation etc.

orangeSoda

One of the most sought after agency for providing internet presence. They have fabulous online product tools to help a business to have conversions and engagement with clients in a most loyal and result oriented manner. They go by the philosophy of first creating your presence through website design, SEO and Local marketing, then reach out to prospective clients through appropriate advertisement, building up a social presence through correct campaigns like Facebook, twitter, LinkedIn profiles.

PandemicLabs

PandemicLabs have successfully introduced social media for many brands. It helps in creating brand content on various blogs and social media platforms to engage customers and turning those into successful sales. Some other services include managing communities on Facebook, twitter etc. for the brands, consistently provide promotions and advertisement to the brand at the most effective social media areas, provides monitoring and tracking of clients reputation, analytics reporting etc.

SEOImage

SEOImage provides services to small, medium and large size companies. SEOimage assists you by charting a planned strategy for the product. It promotes in a way where the customer engages with the brand and starts identifying with it and further promotes it indirectly. These customers eventually turn into actual sales for the brand. SEOimage also has a strategy in place for the customers to repeatedly come back. This is done by constantly answering to their queries with honest posts thereby making them loyal to the product.

mintsocial

Mintsocial helps the brand to be recognized in the social media circles by their customers who are interested in their product. They assist in posting all the marketing content through various medium like text, audio, video, articles, photos etc. which gives leverage to the brands. They have an expertise in building up brand strategy. According to their website some tools developed by them are lead generation tool, Conversion relevant mapping, content marketing and content creation for blog post, Monitoring and analysis, ROI reporting etc.

LeadtoConversion

LeadtoConversion (previously Intrapromote) provides high end and quality proof social media marketing services. There expert analysis and observes the brand business and strategically plans out all the future promotions, contests and brand specific content writing. According the website it provides following services – Profile creation and optimization, creation of content, targeted Facebook Ads, Contests and coupons for promotions, management of reputation, driving website traffic, and finally reporting.

submitExpress

Submitexpress creates social media profile on many websites like Facebook, LinkedIn, Twitter, MySpace, Digg, Reddit, and YouTube etc. This facilitates engaging with the end user. It provides a blog creation feature wherein blog sites are created for the brand with the right initial content. This attracts new user and facilitates rightful publicity for the brand. It also provides monthly reports to the companies informing them about the various blog posting and social media posting done. 

Custard media

Custard media is a content marketing agency that drives more hits to your site by improving the company’s online visibility. Some of its highlighting features are improving website search performance through content marketing, increase brand awareness by introducing the company to wider audience. Introduce interactive content on the most prominent online editorial through new sites and blogs. So in short it provides content creation, content marketing, SEO, Pay per click.

Engagor

It allows customer to be well engaged with multiple brands. Each brand with their unique social profile is available in a centralized inbox. Provides customizable widgets, a full circle view of social campaigns, a detail analysis of team performance and online reputation.  Conversations are tracked across many social networks, news sites, blogs etc.  Contents can be published across networks.

HootSuite

Single dashboard to engage with people across social media networks. Provides automated publishing of content, Cloud based software, detailed analytics report to increase the effectiveness of campaigns and social media. Creates campaigns to generate leads and run contest for more end user involvement.

Sparkcentral

Provides a customer engagement platform by delivering meaningful social and mobile customer service. Know and delight customer across social platforms, maintain an appropriate unified customer history, respond quickly for further engaging customers, easing out the customer experience. Build a verified customer profile across all social channels.

Sociota

Sociota handles social media management, social media monitoring, social media analysis, social media engagement. Single dashboard to manage multiple profiles from twitter, Facebook. Social media monitoring manages keywords, hash tags, profiles as well as competitors.

Sparksfly

Sparksfly is an app based tool that finds and consolidates all your profiles. It keeps track of all your accounts, automatically searches feeds by keywords so that topic can be found quickly. Sparksfly allows you to share post from any of the connected networks to any other connected networks or click it into an email. Has an AI engine that looks into who, what when and where to retrieve important posts. It automatically sorts all the topics from all your social networks.

Sproutsocial

Some of the highlighting features of the tool are to manage social media, provide a collaborative platform wherein social communications is much faster and efficient, easily publishing messages to social media network like Google+, LinkedIn, Facebook, Twitter etc. Measurement of performance and social effort analysis is done. Has very advanced tools for scheduling and provides streamline engagement through a unified smart Inbox.

Agorapulse

Agorapulse is one of the most simple and affordable social media management tool. It helps in easily managing social media messages in one place. It is one the first social platform to offer inbox zero features for all social media accounts. Provides statistics and reports for measuring performance. These comprehensive reports are provided in PowerPoint with awesome graphics. Provides categorization of audience automatically and manually.

Sendible

Sendible’s motto is to engage a customer, monitoring the various posts on various platforms, growing the brand business with powerful tools, measuring the promotion with analysis and reporting. Posting on these social platform can be done from a single window in the form of compose box. Posting, photos or video can be scheduled in advance. Publishing can be done simply from a single compose box.

crowdbooster

Crowdbooster provides measurement and optimization of social media marketing efforts. Key offerings include real-time and updated data, reporting key performance metrics faster, and Creating beautiful tables & graphs for viewing. Allows Scheduling unlimited tweets posts to be sent at optimal time and allows you to find the most engage fans and followers.

Socialoomph

Socialoomph ensures high productivity, schedules updates, finds quality people to follow, and provides features for monitoring social media activity. As mentioned on website, basic features include Scheduled tweets, track keywords, save and reuse drafts thereby saving time, track your clicks, purge your twitter tweets, secure twitter access, no charge up to 5 twitter accounts. Some advanced features are follow people who follow you, find quality people to follow on twitter.

Digimind

Digimind is a smart social media monitoring software that listen, engages, analysis and then provides reporting. Observes conversations in real time which matters the most for branding in order to receive useful insights for deciding and improving marketing strategy. It allows Analysing and benchmarking unlimited social accounts, engages with communities, understands online reputation, and creates dazzling reports in seconds.

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