Why India needs more “Bijness Bhais” to get the MSME sector online

For small or local businesses in particular, creating a website is crucial for attracting a loyal audience and growing over time. However a very small proportion of SMEs invest in an effective online presence and even fewer maintain it regularly. Awareness campaigns about the benefits of an online presence like the one by #godaddy are changing MSME attitudes and getting them to recognize the value of an effective online presence. Getting MSMEs to Go digital should be a top priority to increase the sales productivity of this sector.

#smesector #sme #msme #msmes Nikhil Arora

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