Top 7 Tips on fundraising for Emerging companies from Arihant Patni. Managing Director - Patni Financial Advisors [Collated from a talk at TIE Mumbai event. 26 July '19] 1. Find an investor that is a believer in your venture 2. Know your capital journey: How much money do you need, When and Why? 3. Search for investors that can add value beyond the money that they invest in your business. 4. Be foolishly optimistic but at the same time brutally honest about how your venture is performing. 5. Understand how capital hungry your business is. Know whether access to capital is a strong competitive advantage to your venture. 6. Know your unit economics & customer acquisition cost before you approach investors. 7. Startup life can be unpredictable. Look for investment firms that are in a position to support you with bridge funding in an emergency.