SMEs can use social media as a marketing tool to build brand/fan communities, increase traffic to their websites, inform current customers, attract new customers, hear consumer preferences, get new product development ideas, advertise new products, share promotional campaigns, increase donations and encourage event participation.
1. Study your market to improve your social media reach
Research your markets and customize your social media platforms for different international markets.
2. Personalize for your target audiences
Consumers in different demographic groups may have different preferences for social media tools.
3. Modify your social media marketing goals
Different organizations have different organizational missions and goals – and therefore different social media marketing goals.
4. Tailor your video content
Consumers are very visual. You may consider posting video content in your social media sites.
5. Choose appropriate social analytics tools
There is no single best way to measure the effectiveness of social media campaigns. Many organizations simply look at the numbers, such as the number of followers, likes and comments. Many platforms have free built-in tools, such as Facebook/Instagram Insights, Twitter Analytics, and LinkedIn Page Analytics
