Do You Need An EMAIL MARKETING SOFTWARE ?
Email marketing in it literal sense means sending an informational message electronically (via email) to an individual or group of person. So, if we are promoting our company or a product through email marketing among new or existing customers, we need to know the delivery status of mails. Also, we would need to ensure a right kind of design template for it as well and a customised mail to each recipient.
Our email software and web mail services (outlook, gmail, hotmail) are designed for sending single mails.
To send mails to a huge list of emails ranging from 100 to 1000 to lakh email addresses, these web mail services cannot cater to such a requirement because they are not designed for this format.
Email marketing software is specialist software which offers features, tools and templates that help ensure your email meets legal requirements; email formatting is done in the desired template, so that every recipient gets a personalized version. The probability of email being delivered to the end recipient becomes more because of the robust infrastructure and delivery mechanism which is provided by this software.
Email marketing software’s enables business to effectively promote themselves or their product.
By segregating various email of individual, emails can be sent to specific audience. Not only any emails but specific emails can be sent to them. This helps the company to show their loyalty and commitment to their end users thereby gaining trust and loyalty in return. Also, these marketing tools also provide tools to analyse the effectiveness of a marketing campaign.
Featured : Strong and Powerful
Featuring Email Marketing Software that you should definitely consider. They have features or special deals that are too attractive to ignore or have been recently reviewed in greater detail