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How To Select An EMAIL MARKETING SOFTWARE?

Best bets for EMAIL MARKETING SOFTWARE

Best for Small Businesses
Cost : 

Free : 14k email; 0/month

Medium : 600 - 50k Subscribers; $11.95 - $230.95 /mo

Large : 55k – 1L subscribers ; $260 - $449.95 / mo

Extra Large : 125k – 10L subscribers ; $600 - $3885 /mo

Massive : 1070k – 7140k subscribers ; $4500 - $29200 /mo

Features : 
*****
Platforms : 
Any web browser
Business Size : 
S
Ease of Use : 
*****
Deployment :
Customer Service : 
Highlights
  • 400 responsive design templates.

  • Ease in creating and design professional looking mail.

  • Provides detailed analytics.

  • Auto-responder as a feature to automate work.

  • Cloud based software.

  • Committed customer support staff available.

Best in low cost
Cost : 

Email : 1k – 1L contact list ; $15 – $450 / m

Pro : 5k – 1L contact list; $49 - $490 / m

Max : 10k – 1L contact list ;$165 - $580 / m

Enterprise : 100k+ contact list ; from $799 onwards  /m

Features : 
Platforms : 
****
Any web browser
Business Size : 
Ease of Use : 
Deployment :
Customer Service : 
Highlights
  • Easy to use design editor.

  • Offers impressive tools with great customer service.

  • Cloud based software.

  • More than 500 Templates with excellent designs are available.

  • 18% discount if paying annually.

  • Responsive design templates.

  • Email analytics providing wide range of statistics.

Best for E-commerce
Cost : 

Free : 9k Emails ; INR 0 / mo

Micro : 40k emails ; INR 443.65 /mo

Bronze : 60k emails ; INR 2343 /mo

Silver : 120k emails ; INR 3960 /mo

Features : 
Platforms : 
Any web browser
****
Business Size : 
Ease of Use : 
Deployment :
****
Customer Service : 
*****
Highlights
  • Offers to create easy-to-use email marketing messages.

  • Tools to create professional looking email marketing campaigns.

  • Provides various payment plans and free plans.

  • Allows list building and synchronising contacts wordpress, magento, drupal etc.

  • Email analytics.

  • Mobile viewer feature.

Cloud
S, M
Cloud
S, M, L
Cloud
*****
****
****
 
 
 

Do You Need An EMAIL MARKETING SOFTWARE ?

Email marketing in it literal sense means sending an informational message electronically (via email) to an individual or group of person. So, if we are promoting our company or a product through email marketing among new or existing customers, we need to know the delivery status of mails. Also, we would need to ensure a right kind of design template for it as well and a customised mail to each recipient.

 

Our email software and web mail services (outlook, gmail, hotmail) are designed for sending single mails.

To send mails to a huge list of emails ranging from 100 to 1000 to lakh email addresses, these web mail services cannot cater to such a requirement because they are not designed for this format.​

Email marketing software is specialist software which offers features, tools and templates that help ensure your email meets legal requirements; email formatting is done in the desired template, so that every recipient gets a personalized version. The probability of email being delivered to the end recipient becomes more because of the robust infrastructure and delivery mechanism which is provided by this software.

 

Email marketing software’s enables business to effectively promote themselves or their product.

By segregating various email of individual, emails can be sent to specific audience. Not only any emails but specific emails can be sent to them. This helps the company to show their loyalty and commitment to their end users thereby gaining trust and loyalty in return. Also, these marketing tools also provide tools to analyse the effectiveness of a marketing campaign.

Showcase: Our full list of Email Marketing Software

Infusionsoft

Infusionsoft is sales and marketing automation software. Infusionsoft helps your business to capture more leads, improve conversion rate, provides a seamless online shopping experience 24/7, manages the sales very well, and for sure saves your time. Also, for lead generation, more sales, and for deal closing, functionality of CRM software further assists in doing the same.

ActiveCampaign

ActiveCampaign is a marketing platform to grow your business. Its feature set provides email marketing, wherein beautifully designed email templates are created. With the contacts personal data it allows marketing automation, helps in generating leads and with the right kind of relationship building with the clients, it further helps in closing the deal at much faster pace.

Other important features are email segmentation,   subscription forms, dynamic content, split testing, intelligent automation, contact management, contact and lead scoring.

AWeber

AWeber is a marketing program which is used to create beautiful, professionally-looking newsletters, with powerful email marketing tools. Aweber has a feature wherein email follow up can be automated for small to medium size companies thereby more sales for the client and at the same time have a good will relationship with them. Other features offered are drag and drop editor for creating campaigns, expert customer service, Email deliverability rate, responsive sign-up forms, newsletter creation (both simple and advanced), HTML email templates, performance tracking and email marketing API for third party integration.

VerticalResponse

VerticalResponse, is used for creating designer emails. With people more commonly using mobiles for accessing web posts, these emails look great on mobile devices as well. Their feature base includes customizable templates & easy to use drag and drop editor, responsive templates, sign-up form to build up subscribed audience, engaging analytics report, auto-responders.

VerticalResponse is cost effective and newsletter can be sent monthly through 1-click. All these features assist you to increase sales which further pushes up your business with more people opting for the emailing services.

Campaign Monitor

Campaign Monitor caters to all kids of business whether they are small, medium or large organizations. They provide flexible feature set according the requirement of an end user without compromising on the quality of service. Its feature includes drag-and-drop email builder, connecting with people with personalized emails, interactive analytics on campaign activity, engaging audience with email automation, optimized transactional emails, pre-built CRM integration, customer service 24/7. 

PinPointe

Pinpointe offers over 1000 email templates, permission based email marketing, powerful automated emails (auto responders) and trigger campaigns to maximize marketing efficiency, ‘smart-segments’ allow you to target your prospects with precision, magnify email campaign with social sharing, Real-Time Site Analytics & Heat Maps, Tracking and Reporting, Manage Subscribers, Easy Website Integration, Email Marketing Tools Integration, Email Deliverability and finally great service support.

Emma

Emma is a tool which facilitate in maximising and strengthening the marketing tactics by providing a robust and intelligent email building features.

As mentioned on website their specialists will review your email campaign and give you proven tips to boost open and click rates the next time you send.  From custom signup forms and integrations to advanced API support, they have got your technical needs covered. And finally their pricing structure suits all kinds of business from small to large industries.

ZoHo Campaigns

Features offered from ZoHo Campaigns is professionally looking predesigned templates, mailing list management which includes building audience by adding subscribers and then segmenting them based on a criteria, A/B testing. Track the performance of your campaigns in real-time using detailed reports, automate email marketing, auto-responders, email workflows, Zoho Campaigns provides integration with Zoho CRM for better sales decisions. The software is offered in multiple languages.